Well, would you look at that? Bing has a FedEx package tracker right on the search results page (and so does UPS and DHL!) I don’t know why exactly I searched for “FedEx” instead of just hitting Ctrl + Enter to append the “www” and the “.com,” but I find myself searching instead of entering in URLs these days. Even though it’s an extra click, it’s faster somehow. And since Bing is my default search engine now, the link returned was a one-box result for FedEx. It was also an excellent example of what they mean when they say Bing is a “decision engine.”
Instead of cluttering up the results with every webpage that mentions FedEx, there’s just the one result (to see other web results you can click a link below this). Within the search result itself are deep links to main pages of the FedEx website (rates, contact us, careers, etc.). There’s also the FedEx customer service number – often the very thing you were searching for in the first place.
But in this case, it was package tracking I was after, so imagine my surprise to find the package tracker right there on Bing.com. (Hey, Google doesn’t do that!) That was certainly convenient. I wonder what other little tricks like this Bing has hiding up its sleeve?
