MSN To Host Launch Of (RED)Wire

Posted By: Sarah Perez | Nov 27th, 2008 @ 11:21 PM

On December 1st, MSN will host the launch of a new digital music service, (RED)Wire, which will help raise money for HIV/AIDS in Africa. The site, hosted at http://red.msn.com will include world premieres from Coldplay, Death Cab for Cutie, Dixie Chicks, Jay-Z, John Legend, U2, and others. Subscribers will get exclusive songs and artwork from these and other top artists each week for only $5 per month. A portion of the proceeds from the subscriptions will go to Global Fund, an organization which funds programs to fight AIDS. This won't be the first time Microsoft teamed up with (RED) - there's also a line of Dell (RED) edition Vista Ultimate computers whose sales also help fund the (RED) efforts in Africa. $0

Tags: (RED), charity, music

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jkrebo

Forgive me, but isn't the goal to cut down on the number of services, not add new ones? Why can't this just be folded into Zune Marketplace? What's the point of putting this under MSN branding?

EDIT: I get that it's for a good cause, and isn't within the exact Zune branding, but I think it could be worked to fit within the same models. I just wish Microsoft tried to use its existing brands instead of creating new ones.