Still rather unimpressed. I mean, the only real thing it does is just sync wirelessly with device? It's that big of a deal?

I'd rather see Microsoft take some ideas, like integrating Live Maps with a built-in GPS system, Gadgets, feeds, and some other neat car-centric ideas (on-the-go) with technology.

But picking only Ford, and a rather small and simple technology is not at all groundbreaking.

I have been following Windows Automotive group early on and then they go silent...and then Blue&Me came out and now this here in the states !!!

I hope VW/Audi Group would pick this up so more "cool" cars can have it soon too. I mean new Focus is nice and all...it's a start.

I just can't wait for this to be available on most new cars from most manufacturers. And I am stoked to see some of the things I have seen early on actually make it.