I guess they figure the flaming paint job warrants the steep price tag....
All these big computer companies have to do like car companies do. Create a new brand called something completely different and offer higher end products. Dell is like honda or toyota... they need some branding for their acura or lexus market.... At least attempt to trick me into buying something overpriced but don't go overboard like Acer did and create a "ferrari" laptop, those guys always take things so literally.. jeez