Finding me, Microsoft, and the new VC-1 Encoder SDK at IBC

Posted By: Ben Waggoner | Sep 7th, 2007 @ 10:19 AM
I've had a number of requests for how to find me and Microsoft at IBC, so here's the details.

First, Microsoft is in its own space - the Topaz Lounge (2nd floor above the IPTV area). Beyond the codec team, we also have big presences from Silverlight, Mediaroom, and the Interactive Media Manager. We have a bar here with complementary drinks and coffee, and I hope something good will happen with those beer taps later.

The big news for my team is of course is the launch of our new VC-1 Encoder SDK. This is an improved VC-1 implementation for all markets (Windows Media, IPTV, HD disc, mobile, etcetera) that'll be incorporated into third party products. Rhozet, Inlet, and Envivio are demoing support for it in their products here at the show. More details are available at
www.microsoft.com/resources/mediaandentertainment/ibc2007/vc-1encodersdk.mspx

I'll be presenting our new VC-1 Encoder at the booth on the below schedule. Feel free to drop by to say hello, and chat about anything digital media related.

Friday: 3:00 pm - 6:00 pm
Saturday: 1:30 pm - 6:00 pm
Sunday: 1:30 pm - 6:00 pm
Monday: 9:30 am - 1:30 pm
Tuesday: 9:30 am - 12:30 pm
We're also going to be doing a daily hour-long presentation of the VC-1 Encoder program. That schedule is:

Friday: 4:30 pm
Saturday: 10:00 am (I'll be giving this one personally)
Sunday: 4:30 pm
Monday: 10:00 am
Tuesday: 11:00 am

We've got a ton of great news - I wish I was going to have more time to blog before next week, but for those of you here in person, I'm glad to discuss it 1:1, and show you the impressive results. We've been blowing people away with our 720p @ 5 Mbps for IPTV demos.
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