One of the things M-Audio does better than anyone is building products and apps that let ordinary people learn how they can make music with their PC. Their drivers and HW/SW integration are well designed and thought out. Mark Cookson (in the video) is a brilliant engineer and honored us with his presence at the recent AMP Summit.
Make sure you check out their controller interfaces...espceially the Project Mix I/O, that looks really cool....a studio all in one piece and connected to the PC via 1394.